I Want To Be Recycled

Imagine a water bottle that dreams of becoming a pair of jeans, a steel can that hopes to someday be transformed into a bicycle, or a plastic bottle that believes that, one day, it could become a park bench. These are some of the many destinies that could be fulfilled if more Americans took time to do one thing: recycle. A new public service advertising (PSA) campaign introduced by the Ad Council and Keep America Beautiful (KAB) aims to inspire the nearly two in three Americans who do not recycle regularly to make recycling a part of their daily lives. Despite increased visibility of public recycling receptacles and increased curbside programs, levels of recycling remain low at less than 35 percent.  

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